Ways to Optimize Local SEO with Link Building | SEO Strikes

Introduction

When it comes to optimizing local SEO, backlinks play a crucial role. According to a study by Moz, backlinks are an important ranking factor for both Map Pack and localized organic rankings. However, there is a difference between local link building and general link building.

In general link building, the focus is on getting contextually relevant websites to link to your page. On the other hand, local link building requires an additional layer of local relevance. It involves obtaining backlinks from pages that are both contextually and locally relevant to your website.

Local link building offers several benefits, such as less competition due to targeting local players. However, it also comes with challenges, such as a smaller pool of potential link prospects compared to global SEO.

In this blog, we will explore various tactics for local link building that can help you improve your local business’s ranking in Google search results.

Join your local chamber of commerce

Joining your local chamber of commerce can be a valuable strategy for building links and improving your local SEO. Chamber of commerce websites often have high authority and local relevance, making them a great source of backlinks.

To find and join your local chamber of commerce, simply search for “chamber of commerce” and the name of your city. Most major cities and even smaller suburban towns will have a chamber of commerce that you can join.

While chamber of commerce links may not have strong contextual relevance, as they are usually just directory links, they are still valuable for your local SEO efforts. These links can help improve your website’s visibility and credibility in local search results.

In addition to joining your local chamber of commerce, you may also want to consider providing member discounts. Offering discounts to chamber members can not only lead to new business, but it can also increase the likelihood of other members linking back to your website.

Join niche-relevant business associations

If you want to optimize local SEO with link building, joining niche-relevant business associations can be a valuable strategy. These associations are similar to chamber of commerce websites in terms of high authority and local relevance. By becoming a member of these associations, you can obtain backlinks that contribute to your local SEO efforts.

To find niche-relevant business associations, you can search in Google using specific search queries like “[your city] + [your niche] + association.” This will help you identify associations that are relevant to your business and location.

Once you find niche-relevant associations, visit their websites to see if they have indexed URLs with outbound links to their members’ websites. If they do, you can consider joining the association and getting a backlink from their website.

It’s important to note that these associations may not always have strong contextual relevance, but they still provide value to your local SEO efforts. The high authority and local relevance of these associations can help improve your website’s visibility and credibility in local search results.

Additionally, networking with other businesses in these associations can also be beneficial. By connecting and collaborating with other businesses in your niche, you can expand your network and potentially gain more opportunities for backlinks.

Local resource page link building

Resource page link building is an effective strategy for improving your local SEO by obtaining backlinks from web pages that curate and link out to useful industry resources. These resource pages are designed to provide valuable information and are typically open to linking out to relevant and helpful resources.

To find local resource pages relevant to your niche and location, you can use search queries like “inurl:resources.html [your city] [your niche]” or “inurl:resources, [your city] [your niche]”. This will help you identify websites that have resource pages specific to your location and industry.

When searching for resource pages, it’s important to visit the pages and see if they actually link out to external websites. If they do, you can consider reaching out to them and asking for a link to your website.

While resource page links may not always have strong contextual relevance, they still provide value to your local SEO efforts. These links can improve your website’s visibility and credibility in local search results.

Additionally, don’t limit your search to just directly relevant businesses. Consider searching for tangential businesses in the same location. For example, if you’re a wedding photographer, you can search for “inurl:resources.html [your city] wedding venues” to find potential opportunities for backlinks.

Remember, resource page link building can be a bit more challenging than other tactics, but the effort is worth it. These links can significantly boost your local SEO and help your website rank higher in Google search results.

Guest post on local websites

Guest posting is a valuable strategy for link building in local SEO. It involves writing and publishing content on someone else’s website, allowing you to reach a new audience and obtain backlinks to your website.

When guest posting, it is important to find local websites that are relevant to your niche. This ensures that the backlinks you obtain are both contextually and locally relevant to your website, improving your local SEO efforts.

Explanation of guest posting

Guest posting is the process of writing and publishing content on someone else’s website. It allows you to showcase your expertise, reach a new audience, and obtain backlinks to your website. It is an effective strategy for building credibility, increasing visibility, and improving your local SEO.

How to find local websites for guest posting opportunities

To find local websites for guest posting opportunities, you can use tools like Ahrefs’ Content Explorer. This tool allows you to search through billions of pages of content and filter prospects by their SEO metrics.

When searching for guest posting opportunities, you can use search queries like “title:[your niche] site:[your city]” to narrow down the results to websites that mention your niche in the title and are on a domain specific to your city.

Once you have a list of potential websites, you can visit each website, review their content, and determine if they accept guest posts. If they do, you can reach out to them with your guest post pitch and provide high-quality content that is valuable to their audience.

Benefits and limitations of guest posting

Guest posting offers several benefits for local SEO, including:

  • Increased visibility and reach
  • Enhanced credibility and authority
  • Obtaining backlinks from relevant websites
  • Reaching a new audience and expanding your network

However, it is important to note that guest posting also has limitations:

  • Not all websites accept guest posts
  • Competition for guest posting opportunities may be high
  • Some websites may have strict guidelines and criteria for guest posts
  • Guest posting requires time and effort to create high-quality content

Importance of providing high-quality content

When guest posting, it is crucial to provide high-quality and valuable content. This ensures that the website owner and their audience find value in your guest post, increasing the likelihood of obtaining backlinks and building a positive reputation.

High-quality content should be well-researched, informative, and relevant to the website’s audience. It should offer unique insights, actionable tips, or solutions to common problems. By providing valuable content, you can establish yourself as an authority in your niche and attract more attention to your website.

Get featured on local list posts

If you want to optimize your local SEO and increase your business’s visibility, getting featured on local list posts can be a highly effective strategy. Local list posts are blog posts that highlight the best businesses or services in a particular location and industry.

Here are some key points to consider about local list posts:

Explanation of local list posts

Local list posts are blog posts that compile a list of businesses or services in a specific location and industry. These posts are often created to help consumers find the best options in their area. For example, “10 Best Italian Restaurants in Toronto” or “Top 5 Wedding Venues in New York City”.

How to find list posts relevant to your industry and location

To find list posts relevant to your industry and location, you can start by doing a simple Google search using keywords related to your business and location. For example, if you’re a photographer in Los Angeles, you can search for “best photographers in Los Angeles”. This will give you a list of blog posts that feature photographers in your area.

It’s important to review each list post to ensure that it is reputable and relevant to your niche. Look for posts from trusted sources with a good reputation and high-quality content.

Benefits and limitations of being featured on list posts

Being featured on local list posts offers several benefits for your business:

  • Increased visibility: Being included in a list post can increase your business’s visibility and reach a wider audience.
  • Improved credibility: Being recognized as one of the best options in your industry and location adds credibility to your business.
  • Quality backlinks: List posts often include links to the featured businesses’ websites, providing valuable backlinks that can improve your website’s SEO.

However, it’s important to note the limitations of being featured on list posts:

  • Competition: There is often fierce competition to be included on list posts, especially in popular industries and locations.
  • No guarantee of inclusion: There is no guarantee that your business will be featured on a list post, as the final decision lies with the author or publisher.

Importance of showcasing your business as an option

Showcasing your business as an option in local list posts is important because it helps potential customers discover your business and consider it as a viable choice. By being featured on a list post, you are increasing your chances of being chosen by customers who are actively seeking products or services in your industry and location.

When reaching out to list post authors or publishers, make sure to highlight the unique aspects of your business that set you apart from the competition. Provide compelling reasons why your business should be included on the list, such as exceptional customer reviews, unique offerings, or industry awards.

Overall, getting featured on local list posts can be a valuable strategy for improving your local SEO and attracting more customers to your business. Make sure to actively seek out these opportunities and leverage them to enhance your online presence and reputation.

Look at your top organic competitors’ backlinks

One effective strategy for finding valuable backlink opportunities for your local business is to analyze the backlinks of your top organic competitors. By examining the backlinks that are helping your competitors rank at the top of Google, you can identify potential sites to target for your own link building efforts.

Explanation of competitor backlink analysis

Competitor backlink analysis involves researching and analyzing the backlinks that are pointing to your competitors’ websites. This process allows you to understand where your competitors are getting their backlinks from and identify opportunities to obtain similar links for your own website.

How to identify common backlinks between your competitors

To identify common backlinks between your competitors, you can use tools like Ahrefs’ Link Intersect tool. This tool allows you to enter the domains of your competitors and your own domain, and it will show you the websites that are linking to your competitors but not to your own website.

By analyzing these common backlinks, you can determine if they are relevant and valuable for your local SEO efforts. Websites that are linking to multiple competitors in your industry are likely to be authoritative and relevant, making them ideal targets for your link building campaigns.

Benefits and limitations of competitor backlink analysis

Competitor backlink analysis offers several benefits for your local SEO:

  • Identification of high-quality backlink opportunities
  • Insights into your competitors’ link building strategies
  • Improved understanding of the local SEO landscape

However, it’s important to note that competitor backlink analysis also has limitations:

  • Not all backlinks obtained by competitors may be relevant or valuable for your website
  • Competition for backlinks from the same websites may be high
  • Backlink analysis is just one part of a comprehensive link building strategy

Importance of targeting relevant and authoritative websites

When analyzing your competitors’ backlinks, it’s crucial to focus on targeting websites that are both relevant and authoritative. Relevance ensures that the backlinks are contextually related to your industry and location, while authority indicates that the websites have a strong online presence and can pass valuable link equity to your website.

By targeting relevant and authoritative websites, you can improve your website’s visibility, credibility, and ranking in local search results. These high-quality backlinks can drive targeted traffic to your website and establish your business as a trusted authority in your niche.

FAQ

Here are some frequently asked questions about link building and local SEO:

What is the difference between local link building and general link building?

Local link building involves obtaining backlinks from pages that are both contextually and locally relevant to your website. General link building focuses on getting contextually relevant websites to link to your page without the need for local relevance.

How can I find local websites for guest posting opportunities?

To find local websites for guest posting opportunities, you can use tools like Ahrefs’ Content Explorer. Search for specific keywords related to your niche and location, and filter the results by SEO metrics to identify potential websites for guest posting.

Are chamber of commerce links valuable for local SEO?

Yes, chamber of commerce links can be valuable for local SEO. While they may not have strong contextual relevance, they often have high authority and local relevance, which can improve your website’s visibility and credibility in local search results.

What are the limitations of resource page links?

Resource page links may not always have strong contextual relevance, but they can still provide value to your local SEO efforts. These links can improve your website’s visibility and credibility in local search results by obtaining backlinks from web pages that curate and link out to useful industry resources.

How can I choose the right list posts to be featured on?

To choose the right list posts to be featured on, search for relevant queries that are likely to bring up lists in your area. Review the list posts and consider if your business or service is comparable or better than the others mentioned. Reach out to the author or publisher with a compelling pitch highlighting why your business should be considered for inclusion.

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