Link Building Strategies for New Website | SEO Strikes

Introduction

When it comes to link building, established sites often have the advantage. They have built an audience and earned credibility and trust over time, making it easier for them to acquire backlinks without much effort.

However, for a brand new website or a site that is not well-known in the industry, building backlinks can be a challenge. In this blog, we will discuss the importance of building backlinks for a new website and provide an overview of the content that will be covered.

Additionally, we will explore the benefits of taking a systematic approach to link building, which can help new websites establish their online presence and gradually acquire high-quality backlinks.

  • Established sites vs. new websites in link building
  • The importance of building backlinks for a new website
  • Overview of the blog’s content
  • Benefits of a systematic approach to link building

Building Links to the Home Page

When it comes to building backlinks for a new website, it’s important to start by focusing on building links to the home page. Here are three strategies that work effectively:

Strategy 1: Building Citations and Creating Social Media Accounts

Citations are online mentions of your business, commonly used in local SEO. Building citations in relevant business directories helps legitimize your business and boosts trust signals. You can find these opportunities by searching in Google for your city and job, and then adding your site to the directories that appear.

In addition to citations, creating social media accounts on primary platforms in your niche can help establish your brand’s online presence. Even if you don’t plan to use the social networks immediately, claiming your business name can be valuable for future visibility.

Strategy 2: Help a Reporter Out (HARO)

HARO connects journalists with sources and can provide authority links to your home page. By signing up as a source, you’ll receive emails with queries from journalists at reputable publications. Responding to these queries quickly and concisely can land you mentions and links to both your home page and social profiles.

Strategy 3: Podcasts

Podcasts are popular and provide great opportunities to get homepage links. Many podcasts feature guests and provide links to their home pages and other resources mentioned in the interview. To find podcast opportunities, search for podcasts in your niche and reach out to podcasters to pitch yourself as a guest.

By implementing these strategies, you can build high-quality links to your home page and boost trust signals for your new website. Remember to focus on a balanced link profile and continue to explore additional link building strategies to build sustainable and growing traffic.

Building Authority Links to the Home Page

When it comes to building backlinks for a new website, it’s important to start by focusing on building links to the home page. Here are three strategies that work effectively:

Strategy 2: Utilizing Help a Reporter Out (HARO)

Help a Reporter Out (HARO) is a platform that connects journalists and sources. By signing up as a source, you can receive emails with queries from journalists at prestigious publications such as Forbes, The New York Times, and Huffington Post. Responding to these queries quickly and concisely can land you mentions and links to both your home page and social profiles.

One of the benefits of HARO is that it allows you to showcase your knowledge and expertise in your industry, which can boost your brand’s online visibility. This can ultimately lead to higher trust signals and improved rankings for your new website.

For example, I have been featured in publications such as Inc Magazine, Reader’s Digest, and CIO as a result of utilizing HARO. These mentions and links from authoritative sources can significantly enhance the credibility and reputation of your brand.

By leveraging HARO, you can obtain valuable authority links to your home page, establish your brand’s authority, and improve your search rankings.

Leveraging Podcasts for Homepage Links

When it comes to building backlinks for a new website, one effective strategy is to tap into podcast opportunities. Podcasts have gained immense popularity and have a wide reach across various industries. By leveraging podcasts, you can not only gain exposure but also acquire homepage links that can boost your website’s authority and trust signals.

To find relevant podcasts, you can start by conducting Google searches using keywords related to your niche. Look for list posts or directories that feature popular podcasts in your industry. These posts often provide valuable insights into the podcasts’ topics and the guests they feature.

Once you’ve identified relevant podcasts, reach out to podcasters to pitch yourself as a guest. Many podcasts feature guests and provide links to their homepages and other resources mentioned in the interview.

By being a guest on a podcast, you not only gain a valuable backlink to your homepage but also have the opportunity to showcase your expertise and provide value to the audience.

In addition to directly reaching out to podcasters, you can also explore other websites that link to podcast guests. When a podcast features a guest, they often mention the guest’s website in the episode description or show notes. By using tools like Ahrefs’ Site Explorer, you can find these websites and potentially reach out to them for additional homepage links.

By implementing these strategies and leveraging podcasts, you can build high-quality links to your home page, enhance your brand’s visibility, and improve your search rankings. Remember to maintain a balanced link profile and continue exploring other link building strategies to drive sustainable and growing traffic to your new website.

Page-Level Link Building Strategies

Building links to your home page is important, but it’s also crucial to focus on building links to specific pages on your website. This section will cover two effective page-level link building strategies: resource page link building and the skyscraper technique.

Strategy 1: Resource Page Link Building

Resource page link building involves obtaining backlinks from web pages that curate and link out to useful industry resources. These resource pages are specifically designed to link out to relevant pages, making them easy targets for acquiring links. The beauty of this strategy is that you can expand your link opportunities to broader topic pages.

To find relevant resource pages, you can use Google search operators. For example, search for “inurl:resources.html intitle:fitness” to find resource pages related to fitness. Visit these pages to ensure they link out to external resources, and then pitch your content appropriately.

For a more detailed step-by-step guide on resource page link building, I recommend watching our video on this topic.

Strategy 2: The Skyscraper Technique

The Skyscraper Technique is a link building strategy that involves finding a page with a high number of backlinks, creating a superior piece of content on the same topic, and then reaching out to the websites linking to the original page to ask for a link to your improved resource.

To find opportunities for the Skyscraper Technique, you can use Ahrefs’ Content Explorer. Search for a topic relevant to your website, set a filter to show pages with a high number of referring domains, and analyze the content to see how you can improve upon it.

Once you have created your superior content, reach out to the websites linking to the original page and ask them to consider linking to your resource instead.

For a more in-depth tutorial on executing the Skyscraper Technique, I recommend watching our full tutorial video.

By implementing these page-level link building strategies, you can enhance your website’s authority, improve your search rankings, and drive sustainable and growing traffic to your new website.

The Skyscraper Technique for Building Backlinks

When it comes to building backlinks for a new website, one effective strategy is employing the Skyscraper Technique. This link building strategy involves finding a page with a high number of backlinks, creating a superior piece of content on the same topic, and then reaching out to the websites linking to the original page to ask for a link to your improved resource.

To start implementing the Skyscraper Technique, you can utilize Ahrefs’ Content Explorer. This tool is a searchable database with over a billion pages of content, complete with social and SEO metrics.

By searching for a topic relevant to your website and setting a filter to show pages with a high number of referring domains, you can identify opportunities for the Skyscraper Technique.

Once you have found a page with a strong backlink profile, analyze the content to see how you can improve upon it. Create a superior piece of content that provides more value and comprehensive information on the topic.

After creating your improved resource, reach out to the websites linking to the original page. Explain that you have created a more comprehensive and valuable resource on the same topic and ask them to consider linking to your resource instead. This outreach can be done through email or other communication channels.

By employing the Skyscraper Technique, you can effectively build high-quality backlinks to your new website. This strategy allows you to leverage existing backlink opportunities and establish your website’s authority in your industry.

Remember to maintain a balanced link profile and continue exploring other link building strategies to drive sustainable and growing traffic to your new website.

Creating a Balanced Link Profile

A balanced link profile is crucial for a new website’s success in building backlinks and establishing its online presence. Here are some key talking points to consider:

  • The importance of a balanced link profile: A balanced link profile includes a variety of high-quality links from different sources. This helps search engines view your website as credible and authoritative.
  • Ensuring a focus on homepage links alongside other strategies: While it’s important to build links to specific pages, don’t overlook the significance of building links to your homepage. Homepage links contribute to your overall link profile and help boost trust signals.
  • Maximizing the benefits of different link building approaches: Utilize a combination of strategies like building citations, creating social media accounts, leveraging Help a Reporter Out (HARO), and tapping into podcast opportunities. Each approach offers unique advantages and can contribute to a well-rounded link profile.
  • Tips for maintaining a well-rounded link profile: To maintain a balanced link profile, monitor the diversity of your link sources, anchor text variation, and link quality. Avoid over-reliance on a single strategy and consistently explore new link building tactics to ensure sustainable and growing traffic.

By focusing on a balanced link profile and implementing various link building strategies, you can effectively establish your new website’s online presence, boost trust signals, and improve search rankings.

FAQs

Here are some frequently asked questions about link building for a new website:

How long does it take to see results from link building?

The time it takes to see results from link building can vary depending on various factors, such as the competitiveness of your industry, the quality of your links, and the authority of the websites linking to you. Generally, it can take several weeks to several months to start seeing improvements in search rankings and organic traffic.

Are all backlinks created equal in terms of value?

No, not all backlinks are created equal. The value of a backlink depends on factors such as the authority and relevance of the linking website, the placement of the link on the page, and the anchor text used. High-quality backlinks from authoritative and relevant websites are generally more valuable and can have a greater impact on your search rankings.

Should I prioritize quantity or quality of backlinks?

It is important to prioritize the quality of backlinks over quantity. While it can be tempting to acquire as many backlinks as possible, it is more beneficial to focus on building high-quality backlinks from authoritative and relevant websites. Quality backlinks can have a greater impact on your search rankings and organic traffic.

What are some common mistakes to avoid in link building?

Some common mistakes to avoid in link building include:

  • Building backlinks from low-quality or spammy websites.
  • Using manipulative tactics, such as buying or exchanging links.
  • Over-optimizing anchor text and using exact match keywords excessively.
  • Ignoring the relevance and authority of the linking websites.
  • Not diversifying your link profile and relying on a single strategy.

By avoiding these mistakes and focusing on building high-quality, relevant, and diverse backlinks, you can improve your search rankings and establish a strong online presence for your new website.

Share Article:

Leave a Reply

    SEO Strikes white logo

    We Help Business To Get More Visibility Online, Get More Leads And Sales With Our Proven And Tested Digital Marketing Services.