Keyword Research for a New Website | SEO Strikes

Introduction

When it comes to building a brand new website, keyword research is a crucial step in optimizing your content for search engines. By understanding which keywords are relevant to your niche and have the potential to drive traffic and revenue, you can set your website up for success. In this tutorial, we will explore the importance of keyword research for a brand new website and how to set the right expectations for this process.

Before we dive into the tutorial, it’s important to note the tools we will be using. Two popular tools for keyword research are Keywords Everywhere and Ahrefs’ Keywords Explorer.

Keywords Everywhere provides basic keyword metrics for free, making it a great option for beginners. On the other hand, Ahrefs’ Keywords Explorer offers a comprehensive database of keywords and in-depth data analysis.

To make this tutorial as actionable as possible, we will be using a completely random niche: fitness and weight loss. This allows us to demonstrate the keyword research process using a specific example, while still providing insights that can be applied to any niche.

Generating Keyword Ideas

Generating keyword ideas is a crucial step in the keyword research process. By understanding the different methods and tools available, you can uncover relevant keywords that have the potential to drive traffic and revenue to your website.

Understanding seed keywords

Seed keywords are broad terms related to your niche. They serve as the foundation for your keyword research and can help you uncover more specific and targeted keywords. For example, in the fitness and weight loss niche, seed keywords could include “fitness” and “weight loss”.

Choosing seed keywords for the fitness and weight loss niche

When choosing seed keywords, it’s important to think about the main topics and themes within your niche. In the fitness and weight loss niche, some relevant seed keywords could include “diet”, “bodybuilding”, “training”, “calorie”, and “dumbbells”. These seed keywords will form the basis for your keyword research.

Using Keywords Everywhere and Ahrefs’ Keywords Explorer to research keywords

Keywords Everywhere and Ahrefs’ Keywords Explorer are two popular tools for keyword research. Keywords Everywhere provides basic keyword metrics, such as search volume and CPC data, for free. Ahrefs’ Keywords Explorer offers a comprehensive database of keywords and in-depth data analysis. Both tools can help you uncover valuable keywords for your website.

Brainstorming relevant keywords

Brainstorming is an effective way to generate keyword ideas. Think about the different aspects of your niche and the topics that are relevant to your target audience. For example, in the fitness and weight loss niche, you could brainstorm keywords related to specific exercises, meal plans, or weight loss programs.

Utilizing Google autosuggest and search suggestions

Google autosuggest and search suggestions can provide valuable keyword ideas. Start by typing in your seed keywords into the Google search bar and see what suggestions come up. These suggestions are based on real search queries and can give you insights into what people are searching for in relation to your niche. Take note of any relevant keywords that you can further research.

Filtering and Refining Keyword List

Once you have generated a list of keyword ideas, it’s important to filter and refine the list to ensure you are targeting the most relevant keywords for your brand new website. Here are some strategies for filtering and refining your keyword list:

Filtering out irrelevant keywords:

One of the first steps in filtering your keyword list is to remove any irrelevant keywords. These are keywords that are not directly related to your niche or do not align with the goals of your website. By removing these keywords, you can focus your efforts on targeting keywords that will drive relevant traffic and conversions.

Including relevant keywords in the filter:

On the other hand, it’s important to include relevant keywords in your filter. These are keywords that are directly related to your niche and have the potential to attract your target audience. By including these keywords in your filter, you can ensure that you are targeting the right audience with your content.

Narrowing down the keyword list:

After filtering out irrelevant keywords and including relevant keywords, it’s time to narrow down your keyword list. This means selecting a smaller subset of keywords that you will focus on optimizing your content for. By narrowing down your keyword list, you can allocate your resources more effectively and create targeted content that will rank well in search engine results.

Identifying different types of keywords:

As you filter and refine your keyword list, it’s important to identify different types of keywords. This includes money terms, backlink-generating topics, and low-competition keywords.

Money terms are keywords that are directly related to your core business drivers and have the potential to drive revenue. Backlink-generating topics are keywords that can attract backlinks and help build authority for your website. Low-competition keywords are keywords that have less competition and are easier to rank for.

Strategies for targeting each type of keyword:

Finally, you’ll need to develop strategies for targeting each type of keyword. For money terms, you may need to focus on optimizing your product pages and creating targeted landing pages.

For backlink-generating topics, you may need to create high-quality content that is shareable and link-worthy. For low-competition keywords, you may need to focus on optimizing your on-page SEO and building a strong internal linking structure.

Understanding Search Intent

Matching searchers’ intent is crucial when it comes to keyword research. Understanding what users are looking for when they enter a specific search query can help you create content that meets their needs and improves your chances of ranking well in search engine results.

One way to identify search intent is by analyzing the top 10 ranking pages for your target keyword. By examining the content format and type of these pages, you can get a sense of what searchers are expecting to find. For example, if the top-ranking pages are informational blog posts, then you know that searchers are seeking information on the topic.

Another method to infer search intent is by using the SERP button in Keywords Explorer. This feature allows you to view the top 10 ranking pages directly from the tool. By looking at the titles and content of these pages, you can gain insights into the search intent behind your target keyword.

Once you have identified the search intent for your target keyword, you can make informed decisions about how to approach your content. For example, if the search intent is informational, you can create a comprehensive guide or blog post that provides valuable information on the topic.

On the other hand, if the search intent is transactional, you may want to focus on optimizing your product pages or creating landing pages that encourage conversions.

By understanding search intent and aligning your content with what searchers are looking for, you can improve your chances of ranking well in search engine results and driving relevant traffic to your website.

Assessing Ranking Difficulty

When it comes to keyword research, it’s important to assess the ranking difficulty of your target keywords. This will help you determine whether it’s feasible to rank for those keywords and how much effort you’ll need to put in to achieve a high ranking. Here are some factors to consider when assessing ranking difficulty:

Analyzing SEO metrics of the top 10 ranking pages

Start by analyzing the SEO metrics of the top 10 ranking pages for your target keyword. Look at the number of referring domains, which indicates the number of unique websites that are linking to the page. A higher number of referring domains suggests that the page has a strong backlink profile, making it more difficult to outrank.

Looking at the number of referring domains

Next, assess the authority of the ranking domains. Use metrics like Domain Rating (DR) to determine the overall strength of a website’s backlink profile. A higher DR indicates a more authoritative website, which can make it harder to compete with.

Assessing the authority of the ranking domains

Evaluating the topical relevance of the top ranking pages is also important. Look at the content format and type of these pages to determine what searchers are expecting to find. Aligning your content with the search intent of the top ranking pages can increase your chances of ranking well.

Evaluating topical relevance of the top-ranking pages

Lastly, use traffic estimates to gauge ranking difficulty. Look at the estimated monthly search visits of the top-ranking pages to understand the potential traffic you could generate by ranking well. Consider whether this level of traffic justifies the effort and resources required to compete.

Using traffic estimates to gauge ranking difficulty

By considering these factors, you can assess the ranking difficulty of your target keywords and make informed decisions about which keywords to target. Remember that ranking difficulty can vary depending on your niche and competition, so it’s essential to analyze each keyword individually.

Extracting Subtopics from Top Ranking Pages

Once you have identified your target keywords and have a list of relevant keywords for your brand new website, the next step is to extract subtopics from top ranking pages. By analyzing the keyword rankings of the top 5 relevant pages, you can gain valuable insights into the subtopics that should be included in your content.

Using keyword rankings of top 5 relevant pages

Start by selecting a target keyword and using a keyword research tool like Ahrefs’ Keywords Explorer to analyze the keyword rankings of the top 5 relevant pages. Look for keywords that these pages are ranking for in positions 1 through 5.

Extracting subtopics for your content

By analyzing the keyword rankings, you can identify the subtopics that are relevant and important for your content. These subtopics should be related to your target keyword and provide valuable information to your audience.

Forming an angle for your post

Based on the subtopics extracted from the top ranking pages, you can form an angle or approach for your post. This angle will help differentiate your content and provide a unique perspective on the topic.

Creating an outline based on extracted subtopics

Once you have identified the subtopics and formed an angle for your post, you can create an outline based on these extracted subtopics. This outline will serve as a roadmap for your content and ensure that you cover all the important points.

By extracting subtopics from top ranking pages, you can gain valuable insights into the content that is already performing well in search engine results. This will help you create high-quality, targeted content that has the potential to rank well and drive traffic to your brand new website.

FAQ

What are the best tools for keyword research?

Two popular tools for keyword research are Keywords Everywhere and Ahrefs’ Keywords Explorer. Keywords Everywhere provides basic keyword metrics for free, making it a great option for beginners. Ahrefs’ Keywords Explorer offers a comprehensive database of keywords and in-depth data analysis.

How important is search intent in keyword research?

Matching searchers’ intent is crucial in keyword research. Understanding what users are looking for when they enter a specific search query can help you create content that meets their needs and improves your chances of ranking well in search engine results.

How do I assess ranking difficulty?

Assessing ranking difficulty involves analyzing the SEO metrics of the top 10 ranking pages for your target keyword. Factors to consider include the number of referring domains, the authority of the ranking domains, and the topical relevance of the top ranking pages.

What is the significance of extracting subtopics from top ranking pages?

Extracting subtopics from top ranking pages can provide valuable insights into the content that is already performing well in search engine results. By analyzing the keyword rankings of the top 5 relevant pages, you can identify the subtopics that are relevant and important for your own content.

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